We make complex clear
MoveUp Studio is a motion design and digital content studio in Auckland. We make complex products clear with premium, custom animation built for B2B SaaS and tech companies whose message needs to be heard.
WHY MOVEUP?
A CLEAR PROCESS
Five stages with real checkpoints, so you always know where your project is and what happens next. No surprises at the end. Just an outcome you'll be proud to put your name on.
STRATEGY BEFORE DESIGN
Every frame starts with the message. We dig into your product, your audience and your sales conversations before anything moves, so the finished video does a real job in your pipeline.
SPEED WITHOUT SHORTCUTS
We keep our production tools up to date, so your content ships sooner. Nothing reaches you until we've checked every frame.
A TEMPLATE LIBRARY THAT LASTS
Custom templates designed from scratch for your brand and built to be reused. Every project adds to a library we keep for your brand, so your content gets faster and more consistent over time.
BUILT TO PERFORM
Clarity is the goal and conversion and brand exposure is the measure. Our work has doubled conversion rates and cut sales cycles, and we design every project with those outcomes in mind.
IF WE'RE NOT HAPPY, YOU DON'T SEE IT
Working with us is collaborative. You stay as involved as you want to be, from every checkpoint to just the key moments. Either way, nothing reaches you until it clears our own bar. You only ever review work we'd put our name on.
hard to explain is where we start
Launching, repositioning or growing? We turn what makes your product hard to explain into the reason people buy it.
HOW IT WORKS
OUR Process
script & moodboard
design
At this stage, we create a storyboard for your video. This is the first time you’ll see the entire story laid out, but in a static, scene-by-scene format. It gives you a clear sense of the flow and structure before we move into animation.
animation
This is where the frames start moving. We time every element so the animation reads as one piece, not a sequence of parts. Then we add your voiceover, sound effects and music, and mix them into one finished edit.
cutdowns & resizes
Once you approve the video, we size it for each channel you use. Depending on your package, we also cut shorter versions so it reaches people wherever they are.
final touches & delivery
You’ll receive all your videos fully packaged and sized for your channels, ready to implement.
"The talented and professional team at MoveUp certainly moved my logo up the creative ladder. They transformed my already great logo into a living, moving, being. It is eye catching, classy and memorable. Their creativity exceeded my high expectations....as you can guess I am thrilled with the result."
Grant Southam
