We make complex clear
MoveUp Studio is a motion design studio in Auckland, New Zealand, making explainer videos, promo videos, logo animation and monthly social media video content for B2B and tech companies in New Zealand and Australia. We make complex products clear with custom animation. See our video and animation prices.
WHY MOVEUP?
A CLEAR PROCESS
Five stages with real checkpoints, so you always know where your project is and what happens next.
STRATEGY BEFORE DESIGN
Every frame starts with the message. Before anything moves, we dig into your product, your audience and your sales conversations. That way the finished video does a real job in your pipeline.
SPEED WITHOUT SHORTCUTS
We keep our production tools up to date, so your content ships sooner. The message and creative direction still come from our team.
A TEMPLATE LIBRARY THAT LASTS
Custom templates designed from scratch for your brand and built to be reused. Every project adds to a library we keep for your brand, so your content gets faster and more consistent over time.
BUILT TO PERFORM
Clarity is the goal. Conversion and brand exposure are how we measure it. For Aspect PT, our 2024 explainer doubled the conversion rate and cut the sales cycle by 45% (client-reported).
IF WE'RE NOT HAPPY, YOU DON'T SEE IT
Working with us is collaborative. You choose how involved you are, and you approve each stage before we move on. You only ever see work we'd put our name on.
hard to explain is where we start
Launching, repositioning or growing? We turn what makes your product hard to explain into the reason people buy it.
HOW IT WORKS
OUR Process
script
We start with an onboarding meeting about your goals, your audience and the direction. Then we write the script with you, or sharpen the one you have, until the message is clear.
moodboard
Next, we build a moodboard: the references and ideas that set the look of your video. Every stage after it follows that look.
storyboard
Then comes the storyboard: every scene of your video as a still frame. It’s the first time you see the whole story laid out, so you can check the flow before we animate.
animation
This is where the frames start moving. We time every element so the animation reads as one piece, not a sequence of parts. Then we add your voiceover, sound effects and music, and mix them into one finished edit.
delivery
Once you approve the video, we size it for each channel you use. Depending on your package, we also cut shorter versions. You get the finished files for every channel, ready to use.
"The talented and professional team at MoveUp certainly moved my logo up the creative ladder. They transformed my already great logo into a living, moving, being. It is eye catching, classy and memorable. Their creativity exceeded my high expectations....as you can guess I am thrilled with the result."
Grant Southam
