Crossware Brand Video
Go Back
Crossware
Crossware make email signature management software, a product organisations rely on and almost nobody can explain in a sentence. They were expanding into Australia and needed one film that could carry the whole proposition to a market that had never heard of them. We built the brand film that led the launch, and cut it five ways for the channels it had to live on.
Client
Category
Year
Industry
Project Overview
Crossware make email signature management software, a product organisations rely on and almost nobody can explain in a sentence. They were expanding into Australia and needed one film that could carry the whole proposition to a market that had never heard of them. We built the brand film that led the launch, and cut it five ways for the channels it had to live on.
Deliverables
Animated brand video (90 seconds), featured on crossware365.com, optimised for desktop and mobile
Social media cutdowns for Google, LinkedIn, and Meta, used in targeted paid campaigns
Custom thumbnail graphics optimised for digital and paid media platforms
RESULTS
Demo conversions up over 30% in three months.
The film led Crossware’s launch into Australia and was cut five ways for the launch channels.
MoveUp now produces and runs Crossware’s YouTube channel.
Every project on this page started with a conversation about what the video had to do. If you have one in mind, book a strategy call and we’ll walk you through what it would take.
Get In Touch
Go Back