Auckland Transport Promotional Video
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Auckland Transport
MoveUp Studio worked with Auckland Transport, a public sector agency, to promote road safety and encourage responsible behaviour. We produced an animated promotional video over 60 seconds that used road cones as playful reminders to engage the public and reinforce the importance of returning cones to their proper place. The project resulted in increased public awareness of road safety and was successfully used in a major advertising campaign.
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Project Overview
MoveUp Studio worked with Auckland Transport, a public sector agency, to promote road safety and encourage responsible behaviour. We produced an animated promotional video over 60 seconds that used road cones as playful reminders to engage the public and reinforce the importance of returning cones to their proper place. The project resulted in increased public awareness of road safety and was successfully used in a major advertising campaign.
Deliverables
Animated brand video (90 seconds), optimised for desktop and mobile
Social media cutdowns for Google, LinkedIn, and Meta, used in targeted paid campaigns
Custom thumbnail graphics optimised for digital and paid media platforms
RESULTS
Increased public awareness of road safety
Successfully used in a major advertising campaign
Engaged a wide audience across multiple digital platforms
TESTIMONIAL
“MoveUp Studio is an outstanding creative partner. Their creativity and attention to detail consistently exceed our expectations. Working with their team is always a pleasure, and we look forward to continuing our collaboration on future projects.”
— Carlene Managh, Senior Producer & Client Partner
We understand every brand’s needs are unique. At MoveUp Studio, we bring your vision to life with animation and digital content that stands out and drives real results. Don’t wait to make your mark, contact us today for a free consultation and let’s create something extraordinary together.
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