Aspect PT Hero Video and Digital Campaign
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Aspect Productivity Technology | Manufacturing Scheduling Software
Aspect Productivity Technology Ltd (Aspect PT), a leading provider of Manufacturing Execution System (MES) software, empowers manufacturers by offering tools that streamline operations, enhance production efficiency, and provide real-time insights. Their flagship product, Aspect PT, integrates seamlessly with ERP systems to offer dynamic scheduling and complete visibility on the shop floor. Bob Dedekind, CEO of Aspect PT, and Bruce Pollock, Head of Sales and Marketing, enlisted MoveUp Studio to create a hero video to illustrate the software's capabilities. Our work expanded to include six cutdowns for paid ads and a month-long social media content strategy. Our reputation for simplifying complex software concepts and delivering visually engaging content caught the attention of Aspect PT’s leadership. They trusted MoveUp Studio to translate the intricate features of MES software into a video narrative that could resonate with manufacturers, building on our proven expertise in creating impactful animations.
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CHALLENGES
The project came with unique challenges:
Technical Complexity: Aspect PT’s MES software is highly sophisticated, featuring real-time data tracking, automated workflows, and integration capabilities. We needed to simplify these features without losing technical accuracy.
High-Detail Visuals: Accurately animating the Aspect PT interface required exceptional attention to detail, ensuring that data points like Gantt charts and OEE metrics were presented clearly and effectively.
Integrated Marketing: The project scope included not only the hero video but also six ad cutdowns and a full month of social content, demanding a cohesive brand message across all platforms.
SOLUTIONS
MoveUp Studio developed a comprehensive, detail-oriented approach:
Collaborative Storytelling: We worked closely with Bob Dedekind and Bruce Pollock to craft a script that was both engaging and technically informative. The narrative highlighted real-world manufacturing challenges, like inefficient resource allocation and outdated planning methods, then demonstrated how Aspect PT provides smart, data-driven solutions.
Advanced Animation Techniques: Using After Effects and other industry-standard tools, we recreated the Aspect PT interface with high fidelity. The animations demonstrated live data monitoring, production scheduling adjustments, and seamless ERP integration, making complex functions visually digestible. Specific data visualizations, like throughput metrics and downtime analytics, were highlighted to convey the software’s impact.
Ad Cutdowns and Social Content: We produced six cutdowns of the hero video, each tailored to emphasize a key feature, like “Reduce Downtime with Real-Time Insights” or “Seamlessly Connect Your ERP.” Our social content strategy featured engaging posts three times per week, sharing industry insights and driving traffic to the hero video.
RESULTS & IMPACT
Our strategic efforts delivered exceptional results:
Website Engagement Boost: Website traffic increased by 35%, and users spent 50% longer on the Aspect PT website. The hero video maintained an impressive 70% average watch duration, indicating that viewers were engaged from start to finish.
Higher Lead Conversion: The advertising cutdowns contributed to a 25% increase in qualified leads, with the Aspect PT sales team reporting shorter, more productive sales cycles. Potential clients arrived at meetings well-informed and eager to discuss specific software benefits.
Social media: Our social media campaign led to a 42% boost in engagement, with posts frequently shared among industry groups, broadening Aspect PT’s visibility. The campaign also drove a 20% increase in followers across platforms, establishing Aspect PT as a thought leader in MES solutions.
Reinforced Brand Image: The hero video and social content combined to enhance Aspect PT’s reputation for innovation and reliability, earning praise from both existing clients and new prospects.
"MoveUp Studio exceeded our expectations. The hero video and ad content perfectly capture Aspect PT’s capabilities, making complex features easy to understand and engaging to watch. The results have been outstanding, with a tangible increase in engagement and leads."
– Bob Dedekind, CEO, Aspect PT
We understand every brand’s needs are unique. At MoveUp Studio, we bring your vision to life with animation and digital content that stands out and drives real results. Don’t wait to make your mark, contact us today for a free consultation and let’s create something extraordinary together.
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