Momentum Life: Funeral & Life Insurance in NZ

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Momentum Life

Momentum Life, a leading life and funeral insurance provider in New Zealand, prioritises simplicity and accessibility in all their offerings. As their Creative Director, Stephen Martin from Virtual Innovation, was revamping the Momentum Life website, he identified the need for clear and engaging video content to effectively communicate their message. MoveUp Studio was commissioned to create seven explainer videos and a logo animation, using Momentum Life’s existing brand illustrations and guidelines to ensure visual consistency and brand alignment. 

Client

Momentum Life

Momentum Life

Category

BUSINESS

BUSINESS

CHALLENGES

The project posed several key challenges: 

  • Translating Complex Insurance Concepts: Life and funeral insurance can be difficult to explain in a way that engages a broad audience, ranging from young parents to elderly individuals. 

  • Aligning with Existing Brand Assets: Momentum Life provided their legacy brand guidelines and existing illustrations. It was crucial to modernise and animate these assets while maintaining the brand’s integrity and recognisable look. 

  • Emotional Yet Informative Messaging: We needed to balance clarity and depth while ensuring that the messaging struck an emotional chord, reinforcing the brand’s emphasis on family protection and peace of mind. 

SOLUTIONS

MoveUp Studio embraced the challenge with creativity and precision: 

  • Animating Brand Illustrations: Using Momentum Life’s existing illustrations, we brought static designs to life, adding movement and warmth that breathed new energy into the brand. This approach honoured the original artwork while elevating it for a digital audience. 

  • Emotionally Engaging Storytelling: The video scripts focused on relatable, real-world scenarios that demonstrated the practical benefits of insurance. We used a compassionate narrative to connect with viewers on an emotional level, reinforcing the importance of financial security. 

  • Consistent and Calming Visuals: By staying true to the brand’s colour palette and style, we designed animations that felt both familiar and inviting. The visuals were tailored to instil a sense of reassurance and trust, complementing the overall message of protection and care. 

  • Dynamic Logo Animation: The logo animation was designed to symbolise safety and support, creating a memorable brand signature that leaves a lasting impression. 

RESULTS & IMPACT

The project delivered outstanding outcomes: 

  • Increased Website Engagement: Visitors now spend significantly more time on Momentum Life’s site, with analytics showing increased watch times for the videos. This indicates that the content effectively captures and holds viewer interest. 

  • Improved Conversion Rates: Stephen Martin reported a measurable increase in website inquiries and insurance sign-ups. The videos simplified the decision-making process, helping potential clients feel more informed and secure. 

  • Enhanced Brand Cohesion: The use of Momentum Life’s illustrations in the animations reinforced brand consistency, strengthening recognition and trust. Client feedback praised the fresh, engaging presentation of familiar brand elements. 

“MoveUp Studio expertly animated our existing brand assets, breathing new life into our illustrations and making complex insurance topics relatable and engaging. The videos have had a transformative impact on our audience, and our brand has never felt more cohesive or engaging.”

– Stephen Martin, Creative Director, Virtual Innovation

We understand every brand’s needs are unique. At MoveUp Studio, we bring your vision to life with animation and digital content that stands out and drives real results. Don’t wait to make your mark, contact us today for a free consultation and let’s create something extraordinary together. 

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