What it costs to make your product clear

Each MoveUp Studio price is a starting price for the scope listed with it. Five things move it up:

• The length
• How settled your message is
• How much has to happen on screen
• Whether your brand assets and product screens already exist
• How many versions you need

We give you the exact number in writing before anything starts.

We price each video, not each minute. MoveUp Studio in Auckland prices an explainer video of 60 to 90 seconds from NZ$8,000 excluding GST (September 2026 prices). A promo video of 30 to 45 seconds starts at NZ$4,000. A logo animation of 6 to 8 seconds starts at NZ$1,900. Longer videos are quoted from the script, as one fixed number, before anything starts.

At MoveUp Studio in Auckland, an explainer video of 60 to 90 seconds starts at NZ$8,000 excluding GST (September 2026 prices). That covers the message, script, design, animation, voiceover and music. We make or arrange all of it.

Prices across New Zealand vary a lot. The gap usually comes down to scope. Some explainers are put together from templates. Others are designed for you, around a message we work out together. They share a name, but they’re different products. Ask what’s included, how many revision rounds you get, and who is animating it.

More about Vision explainer videos →

A 2-minute video from MoveUp Studio in Auckland costs more than our explainer of 60 to 90 seconds, which starts at NZ$8,000 excluding GST (September 2026 prices). A longer video needs more script, design and animation, so we quote it from the script.

Most explainer videos we make run 60 to 90 seconds. That’s usually long enough for one clear message. If there are two things to explain, two minutes can be the right length, and the price is still one fixed number.

MoveUp Studio in Auckland quotes a 3-minute video from the script. It starts above the NZ$8,000 price of an explainer of 60 to 90 seconds (excluding GST, September 2026 prices). That is long for an explainer, and we’ll push back. A viewer who leaves at 90 seconds never sees the last third you paid for. Sometimes a conference slot or a training course sets the length, and then we build it for that.

At MoveUp Studio in Auckland, a promo video of 30 to 45 seconds starts at NZ$4,000 excluding GST (September 2026 prices). Some call it a campaign video, a brand video or a video ad. You get one message with voiceover and music. You also get two or three cutdowns of 6 to 30 seconds for the channels you name.

It costs less than an explainer because the message is already decided. The design and animation are just as good. If the message is agreed and needs to land in a paid channel or at an event, this is the right product. If nobody has settled the message yet, that work comes first, and it belongs in Vision.

More about Lift promo videos →

A logo animation of 6 to 8 seconds from MoveUp Studio in Auckland starts at NZ$1,900 excluding GST (September 2026 prices). It sets how your logo and brand move, and you reuse it across your channels.

It’s the quickest way to start working with us. It’s a one-off build, so there’s nothing to renew.

More about Flow logo animation →

Cadence, the social media video package from MoveUp Studio in Auckland, starts at NZ$3,500 a month excluding GST (September 2026 prices). At that level we plan and make your content, and your team posts it. From NZ$5,000 a month, we also post it for you and run your paid ads. Each level has a one-off set-up that costs the same as its monthly fee. There’s no minimum term, and you can stop any time with 4 weeks’ notice. Ad spend is paid separately.

More about Cadence social media video content →

MoveUp Studio is a motion design studio in Auckland, New Zealand. Our explainer videos of 60 to 90 seconds start at NZ$8,000 excluding GST (September 2026 prices). A promo video of 30 to 45 seconds starts at NZ$4,000. Cadence is our monthly social media video content. It starts at NZ$3,500 a month, plus a set-up fee. A logo animation of 6 to 8 seconds starts at NZ$1,900. You pay for the thinking as well as the animation and video. Filming costs extra.

When you compare quotes, ask each studio the same three questions. What exactly is included? How many revision rounds do you get? What happens if the scope changes? Those answers separate quotes better than the headline figure.

A full-time motion designer in Auckland costs a salary, plus tools and hiring. They take months to get up to speed, and you manage them. MoveUp Studio’s Cadence starts at NZ$3,500 a month excluding GST (September 2026 prices), plus a one-off set-up. That buys a set amount of finished content, with no minimum term.

A good in-house designer beats us on speed of reply and on knowing your product. Once you have enough work to keep one busy every week, hire one. Below that, you pay a salary for time you don’t use. A subscription covers the gap. We’ll tell you when you’ve outgrown it.

More about Cadence social media video content →

You tell us what you’re trying to explain and who needs to understand it. We tell you which product you need. If we’re right for the job, we send a written proposal with the scope, dates and a fixed price.

Yes, behind the scenes, the same way we use any production tool. The message, script and creative direction come from our team, and you approve every stage before we move on.

It depends on the scope and on how quickly your team reviews each stage. Your written proposal sets a date for every stage before we start.

Yes, on your own channels, in ads and at events, once the final invoice is paid. We license the music for you. Planning TV or cinema? Tell us first, so the licences cover it. We keep the project files, so later changes start from the originals.

For Australian companies, a MoveUp Studio explainer video of 60 to 90 seconds starts at NZ$8,000 excluding GST (September 2026 prices). We quote and invoice Australian clients in New Zealand dollars, on the same four products.

The New Zealand dollar is worth less than the Australian dollar. So the same figure usually costs you less in AUD. Australia’s east coast is 2 to 3 hours behind Auckland.

We tell you what it costs before we start it, and you decide. Your proposal states how many rounds are included at each stage, so you always know where you stand.

Yes. We agree rates with each agency separately. You brief us on the same four products. The work carries your branding, not ours.

We don’t go direct to your client, and we’ll put that in a signed agreement.