ProWorkflow Nexus Feature – Driving Engagement Through Motion Graphics
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ProWorkflow
ProWorkflow, a US-based project management software company, partnered with MoveUp Studio to create a hero video for their Nexus feature. Nexus simplifies workflow management, offering features like task tracking, time management, and enhanced team collaboration. The video needed to explain these complex features in an engaging, easy-to-understand way for both new and existing clients.
Client
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CHALLENGES
ProWorkflow needed to convey the benefits of Nexus to both technical and non-technical users. The video had to show how Nexus improves project efficiency by simplifying task management, collaboration tools, and time tracking. Additionally, multiple video formats were required for optimal performance on different platforms like social media, websites, and paid ads.
SOLUTIONS
MoveUp Studio brought ProWorkflow’s platform to life through motion graphics, making complex features more approachable. The creative approach included:
- Recreating the software interface in a clean, intuitive design, showing how Nexus simplifies task management, time tracking, and collaboration.
- Smooth transitions and engaging animations that guided viewers through the features of the platform, making complex functionality easy to digest.
- Delivered a hero video for the website and five cutdowns tailored for social media, optimised for formats like 16:9 for desktop, 9:16 for mobile, and 1:1 for LinkedIn.
RESULTS & IMPACT
The video had measurable success across various platforms:
- The hero video increased time on page on ProWorkflow’s website, as users engaged more deeply with the Nexus feature.
- On social media, the 9:16 vertical cutdown resulted in a 25% increase in click-through rates, especially on Instagram and Facebook.
- The LinkedIn version (1:1) attracted higher engagement from B2B clients, leading to more inquiries and conversions.
- Overall, the project led to a noticeable rise in demo requests and user interest in Nexus, further solidifying ProWorkflow’s reputation in the project management space.
"MoveUp Studio’s ability to simplify complex concepts through motion graphics made a significant impact in communicating our new Nexus feature. The feedback has been overwhelmingly positive, and we’re excited to work with them again."
— Vishal Nath, Managing Director, ProWorkflow
We understand every brand’s needs are unique. At MoveUp Studio, we bring your vision to life with animation and digital content that stands out and drives real results. Don’t wait to make your mark, contact us today for a free consultation and let’s create something extraordinary together.
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