Simpson Grierson Corporate Motion Design
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Simpson Grierson
Simpson Grierson, one of New Zealand’s leading commercial law firms needed a brand reveal animation. This video marked a pivotal moment for the firm, as it aimed to communicate their refreshed brand identity in a way that reflected their tradition of excellence while embracing a modern, forward-thinking approach. Our involvement was initiated by the renowned DDB Group New Zealand, who trusted us to deliver an animation that would captivate and resonate with a diverse audience, from corporate clients to internal stakeholders.
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CHALLENGES
Conveying Brand Transformation: A brand reveal is a delicate process that requires balancing the new brand message with the firm’s established reputation. Our task was to convey innovation while respecting Simpson Grierson’s legacy.
Creating an Emotional Impact: The video needed to evoke a sense of excitement and anticipation while clearly communicating the firm's core values and future direction. It was crucial to inspire trust and confidence.
Adhering to Brand Guidelines: Simpson Grierson provided detailed brand guidelines that had to be meticulously followed to ensure consistency. We needed to interpret these creatively while delivering a polished and impactful animation.
SOLUTIONS
Our team at MoveUp Studio, in collaboration with DDB Group, developed a brand reveal animation that masterfully combined strategy and creativity:
Strategic Storytelling: We began by crafting a narrative arc that built anticipation for the brand reveal. The animation started with subtle, elegant visuals that gradually evolved into a dynamic presentation, mirroring the firm’s transition into a new era.
Sophisticated Visual Design: Using a professional yet modern aesthetic, we integrated Simpson Grierson’s refreshed logo, brand colours, and typography. The animation seamlessly transitioned between visuals, emphasizing key brand attributes such as reliability, innovation, and client-focused service.
Emotionally Resonant Elements: To make the reveal impactful, we incorporated animations that conveyed growth and forward momentum, such as expanding visuals and illuminating highlights. This helped establish a connection with the audience, emphasizing the brand's promise of continuous evolution and progress.
Precise Execution: We ensured that every detail adhered to Simpson Grierson’s brand guidelines, from motion speed and colour transitions to font usage. This attention to detail reinforced the firm’s professional image and ensured brand consistency.
RESULTS & IMPACT
The brand reveal animation has set a new standard for Simpson Grierson’s visual communications, delivering impressive results:
Heightened Brand Awareness: The animation was featured prominently in the firm’s digital marketing efforts and internal communications, drawing widespread positive attention. It effectively communicated the brand’s evolution and engaged both clients and employees.
Strengthened Client Engagement: Clients praised the clear and modern presentation, and Simpson Grierson reported an uptick in engagement metrics, including more visits to their refreshed website and positive feedback from key stakeholders.
Ongoing Agency Collaboration: The success of this project has further solidified our relationship with DDB Group, opening doors to future collaborations. It also reinforced MoveUp Studio’s reputation for delivering high-stakes, agency-level animations.
We understand every brand’s needs are unique. At MoveUp Studio, we bring your vision to life with animation and digital content that stands out and drives real results. Don’t wait to make your mark, contact us today for a free consultation and let’s create something extraordinary together.
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