Best Foods launched three new flavours: truffle mayo, peri peri mayo and a chunky burger sauce. The launch video came first, then a set for its dressings and game day.
Made in partnership with Pead.
Made for the feed.
What they needed
Mayo is a habit, so each post makes it feel like a treat.
The brand’s line did the work: Best Foods just got bougie.
What we made
- Social media videos A launch video and a set of posts
Made by MoveUp Studio in Auckland.
One dish for each flavour
Each flavour gets its own dish, its own words and a second or two.
Dressings, a picnic and a burger
All three dressings end on the same line: From bland to best.
Roasted sesame dressing
Thousand Island dressing
Flavoured mayo sneak peek
Ends on the three flavours
Get game day ready
Ends on the question “Which game day meal are you picking?”
Baby Steps
Toddlers do the taste test.
More social media videos: Samsung and more and Prego
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