ProWorkflow Explainer Video
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ProWorkflow
MoveUp Studio worked with ProWorkflow, a US-based project management software company, to increase awareness and simplify the Nexus feature, which enhances task tracking, time management, and collaboration. We produced a 90-second animated explainer video that clarified complex functionality and engaged both new and existing users. The project resulted in a measurable increase in feature adoption and positive user feedback.
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Project Overview
MoveUp Studio worked with ProWorkflow, a US-based project management software company, to increase awareness and simplify the Nexus feature, which enhances task tracking, time management, and collaboration. We produced a 90-second animated explainer video that clarified complex functionality and engaged both new and existing users. The project resulted in a measurable increase in feature adoption and positive user feedback.
Deliverables
Animated explainer video (90 seconds), featured on proworkflow.com, optimised for desktop and mobile
Social media cutdowns for Google, LinkedIn, and Meta, used in targeted paid campaigns
Custom thumbnail graphics optimised for digital and paid media platforms
RESULTS
Increased user adoption of the Nexus feature
Clarified complex workflow management tools for users
Generated positive feedback from both new and existing users
Supported ProWorkflow’s market positioning as a leading project management solution
TESTIMONIAL
“I had the pleasure of working with Hannah and Greg from MoveUp Studio on the ProWorkflow Nexus video project, and I couldn’t be more impressed with the results. From start to finish, their professionalism, creativity, and attention to detail were outstanding. They took the time to understand our vision and translated it into a polished, engaging video that exceeded expectations. Their collaborative approach made the entire process smooth and enjoyable, and they delivered on time and within budget. I highly recommend Hannah, Greg, and the entire MoveUp Studio team for any video production needs!”
— Vishal Nath, Managing Director, ProWorkflow
Every project on this page started with a conversation about what the video had to do. If you have one in mind, book a strategy call and we’ll walk you through what it would take.
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