TDX Rebrand Video
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TDX: Construction Machinery & Heavy Equipment
TDX, formerly known as Trans Diesel, stands as a major distributor of construction equipment, diesel engines, and power solutions across New Zealand. When they rebranded to TDX, the company partnered with Insight Creative and entrusted MoveUp Studio to create a powerful video that would mark this transition. The video needed to communicate TDX’s renewed focus on innovation while staying true to the values that made Trans Diesel a trusted industry name.
Insight Creative collaborated with us to ensure that the video would resonate with both legacy clients and new prospects, setting a high standard for creative excellence.
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CHALLENGES
Honouring a Legacy While Embracing Change: The primary challenge was creating a narrative that celebrated Trans Diesel's strong heritage while presenting TDX as a modern, forward-looking brand.
Complexity of the Rebrand Message: Beyond a simple name change, the video had to encapsulate TDX’s commitment to reliability, technological advancement, and their strategic vision for the future.
Delivering Under High Expectations: Working with Insight Creative, known for their high standards, and adhering to a tight timeline added layers of complexity to the project.
SOLUTIONS
MoveUp Studio approached these challenges with a blend of creativity, precision, and collaboration:
Storytelling with Purpose: We developed a script that seamlessly transitioned from the rich history of Trans Diesel to the bold future of TDX. The narrative highlighted TDX’s ongoing dedication to serving New Zealand’s construction and industrial sectors with integrity and innovation.
Striking Visual Transitions: Our animation team crafted dynamic visuals that evolved from familiar imagery of Trans Diesel to the fresh, modern aesthetics of TDX. This included sequences showing equipment in real-world use, overlaid with sleek motion graphics that emphasised TDX’s advanced solutions.
Authentic Representation: We filmed across key New Zealand locations, capturing the rugged landscapes where TDX’s machinery operates. This real-world footage added an authentic touch, making the message relatable and emphasising TDX’s deep-rooted presence in the community.
Consistency Across Every Frame: By strictly adhering to TDX’s new brand guidelines, we ensured the video maintained a cohesive, professional look. Elements like the colour scheme, typography, and graphical style were carefully aligned to reinforce brand consistency.
RESULTS & IMPACT
The TDX rebrand video generated impressive outcomes:
Increased Engagement and Interest: The launch of the video led to a 30% rise in website visits and a 25% boost in social media engagement, showcasing the power of a well-executed rebranded message.
Positive Stakeholder Feedback: The video was praised for effectively balancing respect for Trans Diesel's heritage with excitement for TDX’s future. Clients and industry leaders were impressed by the thoughtful approach and visual appeal.
Successful Market Reintroduction: The video not only celebrated TDX’s evolution but also positioned the brand as a leader ready to tackle the future, strengthening relationships with existing clients and attracting new business opportunities.
We understand every brand’s needs are unique. At MoveUp Studio, we bring your vision to life with animation and digital content that stands out and drives real results. Don’t wait to make your mark, contact us today for a free consultation and let’s create something extraordinary together.
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