Homely helps Kiwis apply for a home loan online, any time. We make the paid social ads for its launch. Each ad takes a pain of buying a home and shows the fix in under 30 seconds.
The film’s words
Applying for a home loan between meetings and school pickups?
Banks are 9 to 5. Your life isn’t.
Homely is always on, fully digital, 24/7, 365 days a year.
No appointments, no delays. Just apply when it suits you, on your terms.
What they needed
Homely is new, and it asks people to trust it with a home loan.
The lead ad starts on moving day, then shows Homely as the easy way.
What we made
- Paid social ads Four, from 18 to 26 seconds
- An explainer and a promo 80 and 70 seconds
Made by MoveUp Studio in Auckland for Homely.
the ad, scene by scene
Any hour, any day
Moving day in black and white, then Homely’s orange when the fix arrives.
2026
The rest of the run
Late nights, three steps, many lenders.
Apply in three steps
Your loan should give back
Each client’s plan sets how much goes into a month. We set these films out one a week to show the rhythm, not the dates they ran.
Longer films from the same work
One application, many lenders
Compare home loan rates
next in Cadence
Simply Life
A fall, a cast, then a beach chair.
More like this: Aspect PT social media video and CS-VUE short film
Want posts like these?
You see and approve the whole month before it posts.
A written scope before you pay anything. The price you approve is the price you pay. If we underestimated the work, we absorb it.
The call is 30 minutes with Greg, our co-founder. You’ll know which product fits and roughly what it costs.
Prefer to write first? Send us your brief. We reply within one working day.