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Aspect PT LinkedIn videos: digitise the floor

Aspect PT makes software that plans the work in factories, and sells it in New Zealand and Australia. We make its LinkedIn videos each month. The pictures are AI, directed by us.

Aspect PT Factory scheduling software, social media video, 0:15

Aspect PT’s homepage plays an explainer we made for it in 2024. Checked

Aspect PT

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What they needed

Aspect PT sells to people who run factories. It wants them off paper and spreadsheets.

It needed a steady run of LinkedIn posts. Each one shows a problem on the factory floor.

In the 90 days before we started, its LinkedIn had 68 impressions. In our first month it had 4,650, by our count.

What we made

  • LinkedIn videos A run of short films and posts
  • A city film 15 seconds, from the Sky Tower to the factory
  • Posting and paid ads Each month’s videos, posted for it, with its ads run by us

Made by MoveUp Studio in Auckland for Aspect PT.

“These guys really know their craft, and they’ve helped our business not only get noticed but also connect with an engaged, passionate audience.”

Bruce Pollock, Aspect PT, Google review
the film, scene by scene

From the city to the floor

It falls from Auckland’s skyline, down through the streets, into the factory.

2026

Posts from the run

Short posts, each with one idea for a factory owner.

  • Harbour Reveal

    Ends on the name, alight on the water

  • Carpet Side, Concrete Side

    Ends on “Digitise your floor before your competitors.”

  • The CFO Calculation

    Ends on “Run the numbers for your floor.”

  • The Super Spreadsheet

    Ends on “Until the day it breaks.”

  • Paper Can’t Hold Your Weight

    Ends on “Digitise the floor before it gives way.”

  • Lights Out

  • Nobody Feels Ready

    Ends on “It is one number you decide to start trusting.”

  • The Engine Room

Each client’s plan sets how much goes into a month. We set these films out two a week to show the rhythm, not the dates they ran.

Want posts like these?

You see and approve the whole month before it posts.

A written scope before you pay anything. The price you approve is the price you pay. If we underestimated the work, we absorb it.

The call is 30 minutes with Greg, our co-founder. You’ll know which product fits and roughly what it costs.

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