Crossware makes email signature software for IT teams. We made its YouTube Shorts.
The film’s words
Every IT manager knows this feeling. It starts with one ticket, then another.
Email signature too big, banner missing, wrong job title, doesn’t work on mobile. Before you know it, it’s out of control.
Crossware puts it all back together, automated, compliant, resolved. Fewer tickets, fewer headaches.
What they needed
Crossware sells to IT teams. They know the pain of email signatures, but not the fix.
Each short names one headache they live with, then shows it gone.
What we made
- YouTube Shorts Twelve, each under 30 seconds
- Onboarding videos Twelve how-to videos for new users
Made by MoveUp Studio in Auckland for Crossware.
“They’re talented, responsive, and genuinely invested in delivering great results.”
the short, scene by scene
One IT manager, one pile of tickets
Flat 2D drawings in Crossware orange, around one IT manager and his desk.
2026
More shorts from the run
Six more IT headaches, one per Short.
Email as a marketing channel
The wrong door
The lost banner
Signatures locked at the server
The hard way vs Crossware
Each client’s plan sets how much goes into a month. We set these films out one or two a week to show the rhythm, not the dates they ran.
next in Cadence
Homely
Banks are 9 to 5. Your life isn’t.
More like this: Simply Life social media video and Aspect PT social media video
Want posts like these?
You see and approve the whole month before it posts.
A written scope before you pay anything. The price you approve is the price you pay. If we underestimated the work, we absorb it.
The call is 30 minutes with Greg, our co-founder. You’ll know which product fits and roughly what it costs.
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