Avoid IRD penalties
Ends on “One mistake shouldn’t be on you.”
PayFast makes payroll software for New Zealand firms. It came to us in February 2026.
The film’s story
The film’s words
Payroll is high consequence. Exports, uploads, manual checks.
If a detail is wrong, IRD penalties can follow.
One mistake. It’s all on you.
PayFast runs payroll and manages PAYE in one place.
As an Inland Revenue approved PAYE intermediary: one workflow, one approval.
Employees are paid. PAYE is handled correctly.
No manual exports. No banking uploads.
Your team can log hours, request leave, and access payslips.
Reports are ready for labour inspections and IRD audits.
Trusted by employers across New Zealand.
Payroll done right. Less work, less risk. Book a demo with PayFast.
What they needed
Employers put off switching payroll because a mistake costs so much: compliance risk, lost time and rework. PayFast wanted the switch to feel safe. It also wanted more demo requests from across New Zealand.
What we made
- Explainer video For PayFast’s website
- Vertical version The whole film in 9:16, for phones
- Four paid ads, 18 to 27 seconds
- Five stills from the film For landing pages and ads
Made by MoveUp Studio in Auckland for PayFast.
all four in 9:16
A paid ad for each reason to switch
Three end on a closing line, then the Book a Demo button. Staff app goes straight to the button.
No manual exports
Ends on “Switch to one workflow.”
Approved PAYE intermediary
Ends on “Audit-ready, every pay run.”
Staff app
Ends on “Book a Demo”
next in Vision
Supahuman
Weeks of course writing, done in minutes, for Supahuman.
More explainer videos: ProWorkflow and Crossfire
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