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Central Innovation product videos: concept to production

Central Innovation sells design software in Australia and New Zealand. It also makes its own tools. Each demo we made opens on the problem its tool solves.

four films, 2026

Central Innovation Engineering design software, brand video, 1:06

Each product demo plays on its tool’s own page, and all four films are on its YouTube. Seen on its MaXXflow page,

Central Innovation
The film’s words

For more than 35 years, Central Innovation has helped teams across engineering, manufacturing, and complex supply chains deliver better outcomes from concept through to production with the right tools, expertise, and support.

Our specialists in Australia and New Zealand understand the realities of design, data, and production, helping customers solve complex challenges faster and with confidence.

With a 98% average customer satisfaction rate, our proprietary solutions, MaXXflow MRP, MaXXlink BOM, and #Task for SOLIDWORKS, are Australian made and owned.

As the number one SOLIDWORKS partner in ANZ, we deliver the solutions teams use to design, simulate, manage product data, and support manufacturing workflow.

And when standard tools aren’t enough, our development team can build connectors into our IP or create custom software solutions tailored to your environment.

Central Innovation, helping organisations bring concepts to life and keep their customers happy.

Book a 30-minute call

What they needed

Central Innovation had a lot to say about many tools. Each tool’s value had to be clear in ten seconds.

We proposed one look for the two MaXX tools, and another for #Task.

What we made

  • Brand video For its website, LinkedIn and sales decks
  • Three product demo videos One per tool, for product pages, LinkedIn and trade shows
  • 13 short versions (cutdowns) Portrait 4:5, each with its own cover
  • Four storyboards One per film

Made by MoveUp Studio in Auckland for Central Innovation.

“MoveUp created great assets for us that are converting customers already via our website and Youtube.”

Fraser Creighton, Central Innovation, Google review

What Central Innovation does

Central Innovation brand video: 35 Years in Engineering

0:35 Copies of one Excel BOM pile up, each named final In MaXXlink BOM

MaXXlink BOM: the BOM as live data

Central Innovation product demo video: MaXXlink BOM

MaXXflow MRP: the supply chain on one platform

Central Innovation product demo video: MaXXflow MRP

#Task: hours of admin down to minutes

Central Innovation product demo video: #Task for SOLIDWORKS

Want a film like this?

Bring us the product you find hardest to explain.

A written scope before you pay anything. The price you approve is the price you pay. If we underestimated the work, we absorb it.

The call is 30 minutes with Greg, our co-founder. You’ll know which product fits and roughly what it costs.

Prefer to write first? Send us your brief. We reply within one working day.