Central Innovation sells design software in Australia and New Zealand. It also makes its own tools. Each demo we made opens on the problem its tool solves.
four films, 2026
Each product demo plays on its tool’s own page, and all four films are on its YouTube. Seen on its MaXXflow page,
The film’s words
For more than 35 years, Central Innovation has helped teams across engineering, manufacturing, and complex supply chains deliver better outcomes from concept through to production with the right tools, expertise, and support.
Our specialists in Australia and New Zealand understand the realities of design, data, and production, helping customers solve complex challenges faster and with confidence.
With a 98% average customer satisfaction rate, our proprietary solutions, MaXXflow MRP, MaXXlink BOM, and #Task for SOLIDWORKS, are Australian made and owned.
As the number one SOLIDWORKS partner in ANZ, we deliver the solutions teams use to design, simulate, manage product data, and support manufacturing workflow.
And when standard tools aren’t enough, our development team can build connectors into our IP or create custom software solutions tailored to your environment.
Central Innovation, helping organisations bring concepts to life and keep their customers happy.
The film’s words
Your bill of materials is meant to be the source of truth, but in most factories, it’s a moving target.
Exports, re-keys, version confusion. The biggest BOM failures aren’t engineering mistakes, they’re handoff mistakes, and the costs show up late when it’s expensive to fix.
A BOM isn’t a document, it’s live data. If you’re relying on a spreadsheet as your single source of truth, then mistakes are a when, not an if.
MaXXlink can connect your CAD and connect your CAD to your ERP or your MRP, so you’re not relying on the final.version, or the final.final.version. Or was it the file saved.v.final.version.1.absolutely.the.final.the.version? Or just typing it all again when you can’t find the final version.
And Jim might know, but he’s on leave, and Susan would definitely know, but she’s retired. Could it still be in her emails?
MaXXlink automates BOM transfer, manages revisions, validates fields, and keeps engineering focused. Assign permissions and track changes to individuals.
Engineering gets control of what’s released. Procurement gets clean data. Operations gets stable schedules. IT gets governed integration. Exec gets fewer margin leaks.
Built by Australian engineers for manufacturers. Used in over 100 countries. Local accountability, local control.
MaXXlink, connect it, govern it, ship it with confidence.
The film’s words
Every growing SME reaches a point where stock, orders, suppliers, and operations become too complex to manage on instinct alone.
MaXXflow brings your supply chain into one connected, AI-enabled operations platform.
Track customer demand, inventory, sales, purchasing, fulfilment, and operational performance through to delivery in real time.
See what is in stock, what needs attention, what orders are ready, and where delays or cost leaks are starting to appear.
MaXXflow’s AI layer monitors your data, highlights risk, recommends priorities, and turns day-to-day complexity into clear, practical actions.
As a conversational AI, MaXXflow AI lets users ask questions in plain language, retrieve the information they need, and get practical recommendations.
So teams can make faster decisions, reduce waste, and keep products, people, and processes moving.
And keep your customers happy from first order to final fulfilment.
MaXXflow gives SMEs the visibility, control, and confidence across their entire production workflow.
MaXXflow, intelligent supply chain improvement. Everything you need, none of what you don’t.
The film’s words
A missing reference, a floating component, a broken assembly. You have to move fast. Manual workflows slow you down, so you do the same thing again.
Open, edit, save, export, update, repeat.
Repetitive tasks, and the human error that comes with them, don’t just slow teams down. They quietly push projects behind schedule and cost hundreds of hours every year.
Meet #Task, your personal assistant compatible with all versions of SOLIDWORKS.
Built for engineers who want to engineer, not waste time doing admin work.
Watch hours of manual file saving drop to minutes, automatically.
Choose from over 100 pre-built macros in our online library, ready to use. Speed up your workflow. Remove error. Create or customise macros in the same place.
Stop fixing the same problems over and over. Automate the work you don’t want to do.
#Task. Save time. Reduce risk. Stay focused on the important work.
What they needed
Central Innovation had a lot to say about many tools. Each tool’s value had to be clear in ten seconds.
We proposed one look for the two MaXX tools, and another for #Task.
What we made
- Brand video For its website, LinkedIn and sales decks
- Three product demo videos One per tool, for product pages, LinkedIn and trade shows
- 13 short versions (cutdowns) Portrait 4:5, each with its own cover
- Four storyboards One per film
Made by MoveUp Studio in Auckland for Central Innovation.
“MoveUp created great assets for us that are converting customers already via our website and Youtube.”
What Central Innovation does
Central Innovation brand video: 35 Years in Engineering
MaXXlink BOM: the BOM as live data
Central Innovation product demo video: MaXXlink BOM
MaXXflow MRP: the supply chain on one platform
Central Innovation product demo video: MaXXflow MRP
#Task: hours of admin down to minutes
Central Innovation product demo video: #Task for SOLIDWORKS
PurchasePlus
A beast made of paperwork, for PurchasePlus.
More like this: NZCC brand video and ProWorkflow explainer video
Our films for companies that sell in Australia
Want a film like this?
Bring us the product you find hardest to explain.
A written scope before you pay anything. The price you approve is the price you pay. If we underestimated the work, we absorb it.
The call is 30 minutes with Greg, our co-founder. You’ll know which product fits and roughly what it costs.
Prefer to write first? Send us your brief. We reply within one working day.





