“Love this awesome kiwi crew who helped us with our international campaign and just got the ask right off the bat.”
Malcolm Jull, PurchasePlus, Google review
The film’s story
PurchasePlus makes procurement software. It started in Sydney. In October 2025 it hired us to make this film for the managers who run care homes.
The film’s words
Every manager in aged care knows the beast. It lurks in the drawers. It feasts on spreadsheets.
It devours your time, one missing signature, one late invoice at a time.
You try to outsmart it, you duck, you weave. You battle approvals like you’re in a game.
Then it throws a rogue order. Gloves here, milk there. An entire pallet of toilet paper you never asked for.
And somehow it knows exactly when you are short on time.
It’s not just a mess, it’s chaos that steals the most valuable thing: time for care.
Until PurchasePlus. One-click approvals done.
Invoices reconciled. Stock controlled exactly where it should be.
The chaos disappears. The clarity returns.
Less paperwork, more care. PurchasePlus. Tame the beast.
What they needed
PurchasePlus needed a film its sales team could share before every demo. It had to name the customer’s pain: slow buying, wasted time and costs that slip.
What we made
- Explainer video With voiceover, sound effects and music
- Vertical version The whole film in 9:16, for phones
- Five paid ads, 13 to 17 seconds
- Three short versions (cutdowns) For social media
- 15 stills For marketing
- Implementation guide How to roll the videos out
Made by MoveUp Studio in Auckland for PurchasePlus.
The sketches behind the film
Three storyboard rounds, then the film.
Rough pencil boards of every scene. We agree the story before any colour.
January 2026
Paid ads on time, spend, approvals and audits
Each ad is cut from the film’s own scenes and ends on its own button.
Feed the beast
Ends on “Reclaim the Care”
Maverick spend
Ends on “Protect the Bottom Line”
One-click approvals
Ends on “See Purchase Plus in Action”
Audit worries
Ends on “Book a Demo”
next in Vision
ProWorkflow
A film for the launch of Nexus, with five short versions for LinkedIn and YouTube.
More explainer videos: Crossware and EsseVault
Our films for companies that sell in Australia
Want a film like this?
Bring us the product you find hardest to explain.
A written scope before you pay anything. The price you approve is the price you pay. If we underestimated the work, we absorb it.
The call is 30 minutes with Greg, our co-founder. You’ll know which product fits and roughly what it costs.
Prefer to write first? Send us your brief. We reply within one working day.